Friday, April 20, 2007

The End for MTVDesi

  1. So, the end of April, marks the demise of MTVDesi. The experiment failed. MTV is hot commodity in India but the US avatar failed to ignite. MTV is pulling the plug on four Asian channels and MTVDesi is part of that failed package. Turns out, desis abroad would rather flock to YouTube, than catch glimpses of desiisms on MTVDesi, a hybrid of firangis and desis mangled in a lungi. The videos were cool, but the MTV Bakra never quite caught on.

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