Monday, April 30, 2007

Starbucks challe India

So, the latest to enter India is Starbucks. Which means every nukkad in India will have a DesiBucks, hmmm. But they're not coming in head-on, but rather Starbucks is conceiving a clever strategy to take a franchise route. We heard Howard Shultz, the brain behind the coffee drain, went to Dubai some time back and happened to walk into a Barista coffee store (the leading coffee chain in India) and he ventured into a Barista store and that's where his fascination with India began. Knowing how much he likes to sell chai drinkers the virtues of coffeidom, he began plotting the I-strategy. Check out what the gossip mills say about this.

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