So, the latest to enter India is Starbucks. Which means every nukkad in India will have a DesiBucks, hmmm. But they're not coming in head-on, but rather Starbucks is conceiving a clever strategy to take a franchise route. We heard Howard Shultz, the brain behind the coffee drain, went to Dubai some time back and happened to walk into a Barista coffee store (the leading coffee chain in India) and he ventured into a Barista store and that's where his fascination with India began. Knowing how much he likes to sell chai drinkers the virtues of coffeidom, he began plotting the I-strategy. Check out what the gossip mills say about this.
Monday, April 30, 2007
Mangoes, anyone?
Capitol Hill will have the privilege of relishing some great aam's (mangoes) kind courtesy of the US-India Business Council. Among those in attendance will be U.S. Secretary of Agriculture Mike Johanns; U.S. Trade rep. Susan Schwab; and the Indian Ambassador Ronen Sen. Mango lovers are invited to attend. Send an email to nmehra@uschamber.com.
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